Internet Ticketing
Types
A definition of the difference between allocated and real time Internet
ticketing.
Allocated Internet Ticketing
In a nutshell, allocated Internet ticketing is the process of
allocating a block of seats, or quantity of tickets, that can only be sold
on-line, and not at the box office.
More info ...
Reserved Seating: A section of seats is blocked (restricted from sale) within the ticketing software program, and is then designated as being available strictly for Internet sales.
General Admission: A quantity of tickets is set aside, and is then designated as being available strictly for Internet sales.
These seats or tickets are then allocated to an Internet Ticketing company, such as AdmiTix. The Internet Ticketing company will be responsible for selling those seats/tickets from that point forward, up until about 24 hours prior to the event. At that point, the Internet Ticketing company reports on the final sales results. The sold seats/tickets are then either assigned to your Internet Sales account within the ticketing software, or are individually entered along with customer information. Any unsold seats are released from the Internet block in ticketing software and are then made available for the box office staff to sell at the door, prior to the event.
Other than that, both allocated and real time Internet ticketing tend to share the same features, such as print-at-home tickets.
Real Time Internet Ticketing
In a nutshell, real time Internet ticketing allows for box office, and
on-line purchases to occur simultaneously, utilizing the same inventory of seats/tickets
(your entire venue).
People can generally select the seats that they want from a seating chart
on-line.
More info ...
This is where the ticketing system itself contains Internet ticketing functionality. The system, which is typically Internet based, processes ticket orders from the Internet as they happen. Just as it does for orders from the box office. You can also have ticket outlets across your region that can sell tickets.
Other than that, both allocated and real time Internet ticketing tend to share the same features, such as print-at-home tickets.
Rarely Used/Outdated Internet Ticketing Methods
Although very rare, under the advertised guise of Internet ticketing, a
ticketing software vendor may offer a ticketing method that involves e-mail or
other means of electronic notification of pending sales. The pending sales need
to be manually authorized with a live sales person, and then followed up with
the purchaser. These methods are impractical in the real world, as they are akin
to a phone call, but much more time consuming, and extremely frustrating for the
purchaser. They also generally require staff to be vigilant of incoming ticket
requests 24 hours a day. This is not a good method of Internet
ticketing.
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